Our Story

Better hygiene.
Greener planet.

Sonny is redefining personal hygiene. 
It sounds lofty, but really it’s simple: we make 
hygiene products that are thoughtfully designed and environmentally conscious for the whole family.

So fresh and so 
clean, clean

Starting with the bathroom. We want to reinvent the bathroom experience. To make it cleaner and greener. The Sonny Micro Shower is the first step, offering a more hygienic, more sustainable alternative to toilet paper and wipes. So fresh and so clean, clean (cue Outkast).

The universal 
human ritual

In 2017, we began travelling the globe to research and understand the bathroom experience from a worldwide perspective. We talked to authors, experts, and people from all walks and corners of the planet. We discovered an intricate story about hygiene, cultural relativism, strains on the environment, and limited access to proper sanitation. We wanted to offer a better solution, so Sonny was born.

Intentional Design

We partnered with Box Clever, the award-winning industrial design team behind brands like AWAY + NEBIA, to develop, test and refine a better bidet. The result: a product that is intuitive, discreet, and well-made. Sonny’s portable design means no installation. Carry it in a bag, or set it on a bathroom counter.

Portable Convenience

In 2017, we began travelling the globe to research and understand the bathroom experience from a worldwide perspective. We talked to authors, experts, and people from all walks and corners of the planet. We discovered an intricate story about hygiene, cultural relativism, strains on the environment, and limited access to proper sanitation. We wanted to offer a better solution, so Sonny was born.

A Clean Conscience

By using a Sonny Micro Shower you help save your portion of:

36.5 Billion rolls of toilet paper used annually 1

15 Million
 trees deforested annually 2

473.5 Billion 
gallons of water used annually 3

26 Million metric tons of greenhouse gases released annually. 4

Eco Friendly

We seek to leave the smallest footprint when it comes to our product and packaging materials.

New World Water

Sonny has partnered with DROP4DROP—a charitable foundation that supports water, sanitation, and hygiene efforts in developing countries—to make a sustained impact as we grow. Check out our first project in Nawango village, Uganda.


“You wouldn't shower with a dry towel;
why do you think that dry toilet paper cleans you?”

Rose George,

THE BIG NECESSITY: The Unmentionable World of Human Waste and Why It Matters